Friday, 16 January 2015

Creative machines?


There is a reason for the “persistence of the past”. And it is not always a bad thing. It’s ok for the past to be persistent, even if it is outmoded. It is how it’s supposed to be. Sheldon and his text-adventure game story tells something: He lacks the creativity if this is not delivered by present technology-- not having a visual map in front of his eyes, he does not realize that “going North” three times will bring the same result.
To me, Sheldon is representative of the modern man completely absorbed by technology: without visual representations fed by external sources, he can’t see the forest for the trees. By the way, why it is necessary to play laughing machines when something funny happens in the movie? Do we need technical assistance to figure out when to laugh? Aren’t we like Sheldon?
Well, if we don’t take away what is good from the past, will be difficult to be creative in building a future, even with the best technology at hand. That is why I liked Elizabeth Eisenstein’s  persistence of the past idea because the expression “blocks of text get moved by punching keys” reminds me of some  XIV century great invention: The keyboard we are using these days are, in fact, some mini-copies of the Guttenberg’s movable type. The old printing press was not used to represent smiley faces or other emoticons, but the books were embellished with flowers, birds, fruits, human faces. 



A nice  handwritten letter was also created with imagination: To express their passion, excitement or anger,  people cared to use different ink colours, to include flowers or other graphic representations in their writings. They used their hands and brains to create something. 



The past remains persistent because human nature does not change in space or time. We just change the tools to express ourselves.
I just hope that modern tools will not transform us in 24 h/day couch-potatoes. I hope that will find the right balance between text and visual, computer and brain, technology and human thinking.

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