Sunday, 8 March 2015

Studium and Punctum in the Selfie: the Gap Between Selfie-taker and Viewer

INTRODUCTION

Selfies are polarizing phenomena as they connote a never-before-seen, “rampant narcissism” of the young (Rutledge, 2013, para. 1). This may be the case on the surface, but when one delves deeper, one will find that the desire to control one’s public or social self-image is neither new nor consistently reflective of an inflated sense of self. Rather, the ideal selfie can be seen a “transitory” expression of one’s desire to be seen as multidimensional (Rutledge, 2013, para. 4).

However, the selfie is only that when shared with others; it becomes a “construction of the self within a network of actors…[who] view, comment on and [re]share the image” (Levin, 2014, para. 32). It is the viewer, not the selfie-taker, who ultimately has control over the way the image is perceived, “the construction and representation of one’s self based on the gaze of others as media consumers” (Miriou, 2014, Abstract para. 1). Therefore, the selfie can actually depersonalize if the viewer misperceives the transitory nature of the selfie as an authentic and permanent representation. Ironically, this would yield the opposite of the selfie’s ideal intent: the selfie can depersonalize by portraying only one dimension of the selfie-taker.

This conflict between selfie-taker intent and viewer perception in photography is theorized by Barthe as “a ‘co-presence of two discontinuous elements…the studium and the punctum’” (Houlihan, 2004, para. 3): the studium, that which the photographer controls in the image and on that which he/she wants the viewer to focus; and the punctum, that which the viewer has “suddenly, unexpectedly recognized and consequently remembered” (para. 3). Houlihan notes that the punctum not only “attracts and holds the viewers …gaze”, it also “pricks or wounds the observer” (para. 4). Here, five selfies will be examined for their degree success or failure to portray the selfie-taker’s power, representation, and identity via Barthe’s theory of studium and punctum in photographs. Are the selfie-takers represented as they originally intended, or has their power been subverted? If so, how, and to what degree?

Narratives of Protest - Influencing Opinion

While I was aware that social media was a large part of Obama's presidential campaign, and perhaps a large part of his success, I hadn't really been exposed to many of the tactics that were employed in this medium.

Kreiss's article provides an in-depth understanding of the potential that new media now holds in influencing pubic opinion.

Thursday, 5 March 2015

The selfie and self-identification

Theories of self, serve to examine the ideologies of the actual self as well as the self that one hopes to develop and express in the future. According to Bargh, McKenna & Fitzsimmons, “Variation on one’s self are concerned with future, potential versions of self that do not yet exist in real time,” (2012, p. 34). It is this potential self that is perhaps the most applicable to the discussion of how selfies are used to create and control self image through the act of capturing and sharing self images online.

This blog will will examine the role that digital technology plays in shaping the nature of self, through the art and act of taking a selfie. This concept will be explored through an analysis using power, production, representation and identity as an underlying foundation to explore five categories of selfies:

1. Selfie as a powerful message
2. Selfie as documentation of a passing moment
3. Selife as identity formation
4. Selfie as a brand
5. Selfie as an interruption


Sunday, 1 March 2015

Analysis: Narcissism and Selfies

What is a Selfie? 

Whatever your feelings are -- bored, excited, sad, happy, etc. you can record them with a selfie, and let the picture do the talking. Whatever your news are -- cut your hair, pierced your nose, got a new tattoo – selfies can speak for you louder than words. If you want to make a duck face – whatever that may suggest– you can snap a selfie and share it on social media.
 Hence, a selfie simply means a photograph of yourself, clicked by you. “[The selfie] is a genuine image, created privately with minimal filtration” (browntourage.com, 2014). The selfie is so popular that recently the term has been added in the Oxford Dictionary and named the term of the year in 2013: “Selfie (informal)-- A photograph that one has taken of oneself, typically one taken with a smartphone or webcam and shared via social media” (‘selfie’, 2015). “The “ie” at the end makes selfie a diminutive, which generally implies some affection and familiarity. [Thus], a selfie is a ‘little’ self, an aspect of identity”(Rutledge, 2013). Or else, “selfies . . .are about awareness of our own self-awareness (blog.oup.com, 2013).
From this standpoint, there are numerous people wondering whether the selfie is not a product of too much self-awareness: “Taking selfies is routinely derided as narcissistic, a procedure of solipsistic self-regard in which one obsesses over one’s own image” (Horning, 2014). Hence, the purpose of this article is to explore five variations of selfies, based on photo content and details, in order to get the whole picture in terms of the selfie meaning, and to appreciate if, indeed, its popularity is related to narcissism.

Selfie-ism

In his book/TV series, “Ways of Seeing”, John Berger maintained ‘there are different ways of seeing man and woman.’ He argued that a woman is always self-conscious, always aware of her own presence in every action she performs. Consequently, “her self value is measured through the manner in which she is portrayed, in her own eyes, in others' eyes and in men's eyes.” Meanwhile men who possess power and ability, are seen differently.  Ways of seeing are ways of subjecting, and therefore distinguish a man and woman’s stance in the world. Men look at women, while women watch themselves being looked at.  In other words, the man is a surveyor of the woman and consequently the woman is surveyed, thus turning the woman into an object of vision, a sight.


What does the selfie then do to Berger’s theory when everyone is being observed? Has our ways of seeing changed in modern times with the emergence of the selfie?

Miriou observed that the selfie gives us control over the production of our image, it ‘gives to the individual control over all the four image repertoires, a privilege earlier shared with the photographer.’ 



The selfie I’ve entitled “Kid on sign” allows this individual to show that he is daring and adventurous, perhaps even a little crazy.  This type of selfie is unusual and may help him garner social rewards which Leary (2013) maintains is one of the reasons that motivates people to take selfies. A selfie that, quite literally, rises above the rest will garner more likes and shares and ‘encourage people to actively foster an audience (Marwick, 2014).  The production of this photo was significant and leaves one wondering how he managed it.  It gives me vertigo just looking at it!  Social media has become a way for all of us to potentially achieve celebrity status, whether we want it or not. As Bird points out “Our identities are inextricably linked to our social media accounts”.

At times the celebrity status one attains through social media can be unwelcome and harsh, as is the case of Jada, a young woman from Texas, who was assaulted and images of her were posted online without consent while she was passed out after being drugged.


As Tifentale points out the selfie can be a ‘way to control others’ images of us’ which is what Jada. Essentially her power to portray herself was taken away from her in a cruel and embarrassing public manner that was demeaning to her as a person. But she regained her power by posting her own selfie online, with a sign and the hashtag #IamJada on the sign. Katz points out that “A selfie with a sign immediately personalizes a campaign and also shows a strong commitment from individuals.” The result of Jada’s post saw many people join her, to show support and to create in effect a movement, She was able to reframe the narrative that someone else had created around her self and use it to empower herself and others. Hashstags such as #StandWithJada, #JusticeforJadaand #Jadacounterpose were used to bring attention to issues like violence against women, rape culture and victim blaming.  Her actions eventually led to a conviction of the alleged rapist.


Not all selfies are so public in their aim.The selfie of an older man who holds a younger likeness of himself up for comparison is introspective in nature and shows that he is thinking about his life.  It is the selfie as the performance of self, ‘freed by the carnivalesque atmosphere of digital ecologies to explore identity’ (Levin, 2014). He is comparing himself to no one but himself. It is a moment of self-analysis. Bird argues that ‘we look at ourselves and are subconsciously comparing ourselves to everyone else at their best’ but this man’s selfie is a comparison of the young and old representations of himself.  




Perhaps he is using his earlier image to mask part of his self and remain hidden. Creating a blind spot. The Johari window, a technique created in 1955 by two American psychologists, was designed to help people better understand their relationship with self and others. 



Loch (2014) argues ‘when your impact is not matching your intentions you have a blind spot’ and the bast way to deal with it is to take a selfie.  The Blind Spots are areas that are ‘Known to Others and Unknown to Self’. Seeing ourselves through someone else’s eyes can help us address our blind spot.




The “girl and Eiffel tower” selfie is yet another creative approach that garners social rewards and perhaps deservingly so. To see something as iconic as the Eiffel tower from a new perspective is creative and interesting. This selfie is a representation of ‘a moment of playfulness that helps us to recognize the truth about living in culture that celebrates the individual and the spectacle’  (Clark, 2013). Even through the image is a little blurry there is no question that this woman is at the Eiffel Tower in France.  This selfie draws you in and you want to examine it closer to determine how she took it. You will probably turn your phone to view it and give it a moment longer than other pictures.

So is the selfie a form of self-absorption or an expression of freedom, giving agency to anyone who has the desire, to project themselves as they would like to be seen to the world?  Is it art? Self-portraiture has existed for a long time and was practiced by painters such as Van Gogh and Rembrandt.  Today almost anyone can produce a selfie, it has become the most democratic creative medium available to people. 



My final selfie is one of a young man and a kangaroo who seem to share a likeness. It is charming and funny and probably made a few people smile who saw it.  It is ‘innocent fun’ but as Murphy (2013) points out in her article, what can seem fun or innocent at the time can turn against you. Still I don’t think anything could ever come from this particular photo for either subject. 

How we see one another has indeed changed with the selfie.  D.A.K. noted "the autobiographical nature of the selfie gives us access to reconfiguring how we are actually seen, also known as subverting dominant assumptions or “truths.” Perhaps we are seeing one another differently, changing our blind spots, becoming both creator and product through the humble selfie. Maybe it is increasing narcissism but could it also be making us more aware of others and taking us outside of ourselves and changing the way we see.

References 

Berger, J. (1972). Ways of Seeing. Modern Penguin Classics.

Bird, D. (August 5, 2014). The Presentation Of Self In Social Media: The Self vs. “Selfies”. Retrieved from http://liveyoungandfree.ca/young-living/social-media-self-vs-selfies/
Browntourage, D.A.K. (Sept. 2014). “A *Different* Selfie Article: Decolonizing Representations of Women of Color”.  Retrieved from http://www.browntourage.com/magazine/look-at-me/

Clark, L. (2013) Scholarly reflections on the ‘selfie’. Retrieved from http://blog.oup.com/2013/11/scholarly-reflections-on-the-selfie-woty-2013/#sthash.yT28Su2X.dpuf

Katz, L. (May 2014). “Say it with a Selfie: Protesting in the Age of Social Media,” Retrieved from http://www.npr.org/blogs/alltechconsidered/2014/05/10/311143584/say-it-with-a-selfieprotesting-in-the-age-of-social-media 

Leary, M. R. (2013)  The Curse of the Self: Self-Awareness, Egotism, and the Quality of Human Life and editor of Interpersonal Rejection. Retrieved from http://blog.oup.com/2013/11/scholarly-reflections-on-the-selfie-woty-2013/#sthash.yT28Su2X.dpuf

Levin, A. (2014). “The Selfie in the Age of Digital Recursion,”  Invisible Culture. Retrieved from http://ivc.lib.rochester.edu/portfolio/the-selfie-in-the-age-of-digital-recursion/
Loch, M. (2014) Taking a Selfie. Retrieved from http://michelleloch.com/2014/03

Marwick, A. E. (2015). Instafame: Luxury Selfies in the Attention Economy. Public Culture, 1(75), 137-160.

Miriou, C. (2014). “The Selfies: Social Identities in the Digital Age,” Proceedings of the Australian and New Zealand Communication Association Annual Conference, Swinburne University, Victoria 9-11 July, 2014. Retrieved from http://www.anzca.net/documents/2014-conf-papers/771-anzca14-miriou/file.html

Murphy, M. (2013) Putting Selfies Under a Feminist Lens. The Georgia Straight. Retrieved from http://www.straight.com/life/368086/putting-selfies-under-feminist-lens

Tifentale, A. (2014).The Selfie: Making sense of the “Masturbation of Self-Image” and the “Virtual Mini-Me”. The Graduate Center, The City University of New York, New York. Retrieved from http://d25rsf93iwlmgu.cloudfront.net/downloads/Tifentale_Alise_Selfiecity.pdf

Selfie notes from a narcissistic, self-objectifying quasi-pychopath

Funny thing about human society: it always seems to be headed to hell in a handcart. The causes and evidence may change over time—from the “penny dreadfuls” of Victorian England, to jazz music, to television, and to the latest culprit: selfies.

According to Time magazine last month, a new Ohio State University study suggests men who regularly post selfies—particularly if they edit them beforehand—are more likely to show signs of psychopathy, along with narcissism and self-objectification—“a set of personality traits known as the Dark Triad” (Linshi).

As with pretty much every societal malaise over the years, critics focus their concern on young people (perennial culprits in the ongoing downfall of civilization). In a guest editorial for Issues in Mental Health Nursing, University of Tennessee nursing professor Marian W. Roman bemoans the selfie obsession of younger fellow passengers on an Alaskan cruise. Instead of properly appreciating nature all these whippersnappers literally turned their backs to it, preening and posing with cell phones held at arm’s length. “These individual and group selfies trumped any courtesy, social contract, or even common awareness of the other. It seemed to be a generational phenomenon; Seniors, Boomers, and Gen Xers did not seem to indulge” (Roman).

Yes, young people like their selfies, and that worries us. In generations past, we worried about their obsessions with rock and roll, or comic books. Young people occupy the front line of cultural change, and whenever the rest of us fail to keep up with them we place the blame on them, not on ourselves.

I would argue that selfies are merely the current expression of our innate desire to affirm and document our existence in time and space: Look at me. This is where I am right now.

Photo: Mariano (2000)

It’s not a new tendency. More than nine thousand years ago, in Argentina’s Cueva de las Manos (Cave of Hands), people used their own hands as stencils, spraying paint onto cave walls to record their handprints. We can’t tell exactly what they were thinking, but it may have been something perfectly simple: “I was here, and this is my hand.”

In 1888, Vincent Van Gogh took his love of self-portraits one step further when he began exchanging them by mail with fellow artists, including Paul Gaugin and Émile Bernard (“Self Portraits”). Sure, it was an inexpensive way to build a collection of artwork, but it’s interesting that Vincent was mailing self-portraits rather than starry nights or sunflowers.


In short, we have always loved to share visual depictions of ourselves with others—to be both creator and subject—using whatever artistic medium available to us. The difference now is the incredible ease with which we can create and distribute those images. With the arrival of the Internet, digital imaging, and social media, selfies aren’t some kind of aberration; they’re an inevitability.

Oh, right—I’m supposed to be using this blog to critically evaluate examples of selfies. I better get down to it.




Joseph Byron/Byron Company/Museum of the City of New York

What was that I was saying, about selfies not being a new phenomenon? In 1920, a group of photographers posed on the rooftop of their studio building for the photo (with one of them stepping out to shoot the scene from the side, to illustrate “the way the photograph was made”). It absolutely qualifies as a selfie.

This photo startles us with the familiarity of its composition—apart from the clothing, and the fact that the camera required two outstretched arms instead of one, this group selfie could come direct from Instagram (sepia filter applied).

At the time this shot was taken, photography was still something of a novelty even in New York City. This selfie perfectly captures the giddiness of a group of guys playing with their new high-tech toy. They could have settled on a more traditional portrait, but then one of them would have been missing from the frame.

To me, this selfie says, “The future has arrived, and we’re going to be part of it.” It feels energized, spontaneous, improvised. It’s not a static, carefully composed formal portrait; it’s a moment captured in time. It’s also serves, to borrow Levin’s words, “as a ‘real-time’ performance of self oriented towards an audience situated elsewhere.”




Credit: Warfield (n.d.)
Over the course of 2012, designer Kyle Warfield took one webcam selfie every day (366 total) and uploaded it as his Facebook profile picture. He approached each selfie as a single frame in an improvised animated movie—matching his pose from the previous day and then modifying it slightly. At the end of the year he had a hugely entertaining animated GIF, which he also turned into a photo flip-book for sale.

By doing so, Warfield simultaneously embraced and subverted the selfie genre. “I sought an alternative to the faceless stagnation I observe in online profile pictures—motivated in part by the banality of popular selfie memes, the omnipresence of the duckface, the ubiquity of Facebook users consistently applying the same gestures in every photo of themselves, and so on.”

When I saw this selfie (okay, 366 selfies) it hilariously brought to mind the Horning reading — “always changing with each image, as opposed to a static ‘real self.’” Nothing static about Warfield in this selfie. He literally portrays himself from every side, and with every conceivable facial expression—from neutral to goofy to grotesque. He even depicts himself drooling on his shirt—something that everyone can identify with, but few would deliberately display.

I’m nowhere near this creative, but, like Warfield, I do try to use selfies to express my own constantly changing nature.

Module 8: Social Media & Protesting



Module 8: Social Media and Narratives of Protest (two weeks)
Monday, March 2, 2015 - Sunday, March 15, 2015

  • March 3: Tweet three new things that you’ve learnt so far about social media and protest
  • March 8: Choose any TWO of the readings for this module and summarise them in a blog post. As you are writing online, remember to be multimodal and embed an image and another element (video, tweets, links, podcast etc…) that supports your summaries (i.e. is somehow related to what you are saying about the two texts)


Online Activism: Petitioning & Protest Assignment Due by 23:59 March 15